Four people in a modern office: one speaking with a microphone (Vlad), two at laptops, and one standing behind them.

Modern home office set up for focused work

Lead Product Designer driving measurable impact

19+ years designing UX for SaaS, platforms, and teams, turning complexity into clarity and impact. I lead design strategy, mentor teams, and deliver results that matter to the business.

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UX Research • AI • Retail • Hardware • Product Design

Smart Cart: retail checkout, reinvented with AI

I led the research that shaped product direction across the full stack, from user flows to physical hardware changes. My findings drove the redesign that deployed with our grocery partner in Portugal in mid-2023.

Case Study Coming Soon

Imagr smart shopping cart with built-in cameras and handle screen

SaaS • UX Research • Product Design • Retention Optimization

Redesigning Search to Retain Trial Users

I led the search and filter redesign for PredictHQ's SaaS platform, balancing simplicity for trial users with the flexibility power users need. The redesign drove a 32% improvement in 1-week search retention and nearly doubled filter usage among trial users.

Case Study Coming Soon

Design Systems • Prototyping • UX Research • SaaS

From Rigid Templates to Blocks

I led the redesign of the SnapComms content editor, introducing atomic design principles, resulting in a 21% increase in messages created per user and a 33% reduction in support load, and set the stage for deeper integration within the Everbridge ecosystem.

Case Study Coming Soon

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Product Design • Smart TV • Cross-Platform UX

Scaling the Les Mills Fitness Experience to TV Platforms

As lead designer on the Les Mills+ TV app redesign, I reimagined the fitness experience for big-screen environments, where interaction patterns and viewing distances differ significantly from mobile.

Case Study Coming Soon

Experience

Building products that matter

View full CV

2024 / Les Mills - Lead Product Designer

I lead and mentor a team of four product designers across B2B and D2C platforms, driving design strategy, accessibility, and design system evolution and measurable business impact.

2023 / PredictHQ - Lead Product Designer

I owned UX strategy for a complex SaaS platform, leading research-driven redesigns, building a scalable web design system, and partnering with product, engineering, and leadership to align user experience with roadmap and commercial goals.

2021 / Imagr - Lead Product Designer

I led end-to-end UX for an AI-driven deep-tech product, transforming early prototypes into a market-ready solution through international user research, validation, and close collaboration with engineering and business stakeholders.

2019 / SnapComms - Senior Product Designer

I improved engagement and conversion across a B2B SaaS product while establishing an organisation-wide user research practice that embedded evidence-based decision-making into product development.

2006-2019

Background in software engineering and game design, including several years as a startup founder, building and scaling user-centred digital products across startups, agencies, and global companies.

What is it like to work with me

More on Linked.in

"He is very focused and has the ability to translate UX insights into outstanding products. His dedication and commitment had been the key to the success of the project we worked on. I would definitely work again with Vlad."

Andrey Kuzminov

Product Lead

"Having worked with Vladimir on numerous projects over the years, I've been consistently impressed with his strong design sense, intelligence, and positive attitude. He's a hard worker who puts in the time to make sure a job is done right and make my job as a project manager easy. Hopefully I'll have a chance to lure him onto another project in the future."

Denis Morozov

Head of Development

"Vlad has been one of the most inspiring and strong product designers that I’ve had the pleasure of working with - not just at Les Mills, but throughout my full career. Vlad is incredibly proactive to scope out work in a way where he is always solving real and validated user problems, and effectively driving the business forward. He jumps through all needed hoops to get this done - including pushing for improved user research practices and going through extensive stakeholder management."

Anna Macherkevich

Lead Designer

"Vlad's ability to challenge the status quo and bring a fresh, customer-centric perspective was instrumental in driving KPIs and meeting project timelines. He also pioneered our user testing program, interviewing prospects and users to make the company more customer-focused. Despite the complexity of multiple stakeholder opinions, Vlad consistently navigated with poise, uniting the team toward innovative and pragmatic solutions."

‍Shelly Eisen-Livneh

Head of Product-Led Growth

Where motion meets meaning

I spend my time hiking and traveling to get out of my head, which usually helps me look at problems from a fresh perspective. When I’m not outdoors, I’m diving into books on design and psychology or getting lost in a sci-fi novel. I also love a good podcast that makes me rethink how I see the world.

Let's chat

I’m always open to meeting fellow designers, product leads, or anyone passionate about the intersection of design and technology.

Reach out View my CV